“After using the book for almost a year, I’m noticing something interesting… First of all – you were right. A much higher percentage of prospects hire us after reading the book, and perhaps much more importantly… The people who read the book don’t challenge us on pricing, and are less likely to negotiate.
I think it’s for 2 reasons: First, they know we’re Straight-Up by showing them all the “Dirty Little Tricks” that other contractors do, and second – they come into the relationship with a high level of trust.
So the book accomplishes 3 important factors:
First, it closes more prospects. Second, it also creates a much higher level of trust combined with number 3 - a lower tendency to negotiate – a TRIPLE WIN! Your book is BRILLIANT!” Tom Bierly